Elle Girl Distribution

Elle Girl, the younger sibling to Elle Magazine, similarly focuses on the same topics such as beauty, entertainment, health, gossip, fashion, etc., although they use information targeted towards a younger female crowd- specifically teenage girls. It can be assumed that their ages range from 13-19 years old, considering these are the teen years where these topics are still an interest to them. Elle Girl has not published their circulation number, although Elle, the older sibling magazine's monthly circulation number globally is 6,560,000. From this, it can be inferred that the distribution number for Elle Girl would not be more than Elle, but is a high number as well.

The internationalization of Elle began in the US and UK in 1985, and counts 45 editions in present-day around the world. Elle is also a global network, encompassing over 33 websites. It is owned by the Lagardere Group of France, and is published in the US and UK by Hearest Magazines, in Canada by TVA Group, in Brazil by Grupo Editora Abril, and many more. As an international magazine, they have many headquarters located around the world. 

Seventeen Magazine Distribution

The American magazine "Seventeen Magazine" that publishes articles addressing beauty, style, college, and health is a teen-based read. The age range is from 13-19 year old females. They aim to promote self confidence in these young women and inform them about their own development. As well, they introduce many female pop culture figures in their magazine to attract the attention of their target audience. Seventeen's total circulation was 1,901,924 according to the June 30, 2018 Alliance for Audited Media Report.

Seventeen Magazine traditionally distributes throughout stores, and can be found in grocery stores, clothing stores, bookstores, and many more. As well, they have a online website in which can be accessed by the public to read their articles every day. This easy accessibility has enlarged their amount of consumers, since they have the availability to view it from home. To add, their website also features video interviews with celebrities which cannot be found in print magazines. This is another factor to why their online format of their magazine has gained more attention.

Article Revisions

(Original First Page)

(REVISED First Page)

When revising the first page of my article, I took my peer suggestions into consideration. They suggested more color, since my table of contents and cover are very vibrant. I changed the saturation and vibrancy of the photo of Evita, and matched the subheading color to the photo. I also decided to change the background since it stands out a bit more colorful than the pale pink, but still matches my photos. As well, I changed the size of the page number to 20 to match the rest of the page numbers.

 (Original Second Page)

(REVISED Second Page)

When revising the second page of my article, I did much of the same changes to match my first page. For example, I changed half the color of my subheading to match the photo from my first page, and the other half to match the page it is on. As well, I changed the vibrancy of the photo as much as I could but still left it natural-looking. I also changed the size of my page number to match all other pages.

My Marketing Plan

My magazine, which is teenage-targeted, consists of beauty, fashion, trends, celebrities, and much more. Articles in my magazine include beauty tips and tricks, interviews, etc. It can be marketed in multiple different ways to catch the attention of my target audience. 

My first way to market my magazine, La Moda would be by utilizing social media networks, considering the amount of teenagers use social media platforms. For example, Instagram and Snapchat will show advertisements of products of all kinds between clicking or scrolling through photos. Instagram specifically, will advertise more of those based on their search history or likes. I would use an appealing story for the ad, and if they click on it an option to subscribe to my magazine with their email and address will pop up. A second way to utilize social media would be by having one of the celebrities that is featured on the cover to say something to their fans like "Hey, I am on the cover of this months issue of La Moda, you all should go pick one up!"

My second way to market my magazine would be by placing a photo of a popular celebrity on a billboard that will be seen by my targeted young audience, for example on a road that teenagers would typically drive down, possibly on the way to a high school, or the city mall. In the photo on the left, a celebrity is used to promote smart water on a billboard. I would use a celebrity with the title of my magazine enlarged, and an eye-catching title for an article.

My third way to market my magazine would be by aligning with an organization. For example, giving a percentage of our money earned from sales to PacSun, who will sell our magazines in store while also posting about it on social media, and using their celebrity clothing models in our magazines as well. My magazine would sponsor their store as well.

Elle Girl Target Audience

Elle Girl is a more sophisticated teen magazine that introduces many new styles, celebrities, and trends. Their target audience is young women ages 16-30 (AKA: Dynamic Audience). This can be assumed coinsidering "Elle" translated to english means "she", so it would be misleading if they targeted any males. Their articles of the publication are on fashion, beauty, life and culture, horoscopes, and celebrity features which successfully attracts the attention of their target audience.

Seventeen Magazine Target Audience

Seventeen Magazine is a fashion magazine whose target audience has been surveyed to typically be towards younger adults (18+), although, a different survey showed that a majority of their audience is teens from ages 12-19. The magazine includes many younger age appealing articles, celebrities, and colors, therefore attracting their younger audience.

Seventeen Magazine distributors utilize popular shows that their target audience views. For example, Seventeen was a sponsor for America's Next Top Model, as well as the winners from the show being featured in the magazine. To add, Seventeen worked with ABC Family to raise awareness of cyber bullying, also an interest to the younger female crowd. These have helped Seventeen greatly in distributing their magazine to their preferred audience.